interactive fashion events across U.S.

Runway shows rivaling fashion industry shows in production values will take place at signature Simon properties. Yet unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest men and women's fashions of the season accessible; every look from the runway can be immediately found at retailers within the mall. Thousands of visitors are expected to attend the free Simon Fashion Now runway shows and style events across the nation this spring.

"Our consumers like to be able to immediately go to the store to try on and see the fashions featured in the show and we can provide the NOW factor to them through Simon Fashion Now," said Shari Simon, senior vice president of corporate marketing. "We interpret the season's trends and create hundreds of accessible looks on the runway that are available for purchase that same day."

Simon Fashion Now provides shoppers with a realistic runway experience featuring a wide-range of retailers, which makes it easy for every consumer group to create their own look immediately after seeing the fashion shows. In addition to the runway shows, shoppers can visit Style Stops where advice and insight into the season's trends will be offered in an interactive format.

Retailers look forward to the dynamic exposure Simon Fashion Now provides, which creates buzz for new styles and spurs sales. "We are so thrilled to be participating in Simon Fashion Now for the seventh consecutive season," says Paul Marciano Vice Chairman and CEO of GUESS? Inc. "The fashion show is a great way to showcase the newest collections and the amount of traffic it drives into our stores is phenomenal."

While participating retailers vary in each Simon Fashion Now market, shoppers can expect to see an abundance of styles for men and women ranging from casual weekend wear and stylish outfits for the office, to show-stopping looks for a night on the town.

"The Simon Fashion Now tour allows our malls to become the source for the season's most accessible trends," said Jacque Ellis, assistant vice president of corporate special events at Simon. "At each event, we extend the fashion beyond the runway and offer a stylish twist on a night out through our Trends & Friends Night. Guests can connect with our retailers through interactive stations while enjoying an evening of fashion, cocktails, bites and exclusive deals."