More and more luxury Italian brands are expanding eastward, thanks to the rising disposable incomes of Chinese as well as their penchant for designer brands. Here's the scorecard of the retail presence in China by the leading Italian high-end labels.
Amongst the high-end labels, Ermenegildo Zegna boasts the highest number of stores with 62 locations, while Cornealiani and Armani are tied for last place, with just 16 boutiques each. However, Giorgio Armani possesses the most innovative expansion strategy: it operates several branded cafes, bars, chocolate shops and even floral shops in China, and runs a dedicated Chinese e-commerce site.
Versace: (20 retail stores) After opening its first dedicated jewelry boutique in Beijing on December 10, Versace is gearing up to launch another store in China in the coming days. The new location in Village North, a shopping complex in Sanlitun, an affluent area filled with shops and eateries, will be Versace's 20th retail venue in the Asian giant. Additionally, Versace is planning to unveil another flagship in Shanghai's Plaza 66 shopping center as well as another location in Zhengzhou, a city in Henan Province, sometime in 2011.
http://www.versace.com/en
Salvatore Ferragamo: (50 retail stores) The Florence-based company, whose shoes have been worn by Marilyn Monroe, Greta Garbo and Jennifer Lopez, operates 50 stores in 32 mainland cities in China. Chief Executive Michele Norsa told Reuters that Greater China is the number one market for the company according to growth potential. The company intends to open seven to nine stores in lower-tier Chinese cities in 2011.
http://www.ferragamo.com/
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