Lolly Ella Jewelry in West Bloomfield turns 5

In November 2005, four sisters —Erica, Michelle, Danielle and Pamela — along with their parents Janet and Dan Strauch, opened a neighborhood jewelry and accessory boutique in West Bloomfield Township. The family-owned business was uniquely named after their grandmothers: Lolly (Margaret) Strauch, Eleanore Mansoor and great grandmother Stella Hramiec.

In five years, the family has built a successful business based on a philosophy of providing fashion-forward merchandise that rivals designer pieces, affordable prices, friendly service, a welcoming environment and a commitment to giving back to the community.

The Strauch family created a powerhouse team through their educational backgrounds and their career experience in merchandising, marketing, and management.

By sharing this expertise, they are leading the trend and are experts in the industry. The store has a long list of clients that rely on the Lolly Ella team to style their accessories from everyday to special occasions. Clients are often seen bringing their outfit to the store for this advice. Brides and bridal party accessories are a specialty of the boutique.

The family has been dedicated in their support of the surrounding communities. Special merchandise has been created and/or shopping proceeds have been donated to support nonprofit organizations including: Ministrelli Women’s Heart Center at Beaumont Hospital, Light House of Oakland County, Shades of Pink Foundation, and Abigayle Ministries.

Their generosity continues by supporting the Homeless Angels Foundation with proceeds from an exclusive LifeLinks Unisex Angel bracelet for $15 throughout the month of December.