Friday, November 26, 2010

Rocker-inspired fashion label Faith Connexion bills itself as a lifestyle collectio

Rocker-inspired fashion label Faith Connexion bills itself as a lifestyle collection. But really, it's a brand built for the woman who is looking to channel her inner vixen.

Consider the brand's noir fall collection. Looks include opera-length gloves, skinny pants, mini-dresses and a biker jacket with the entire back cut out — all rendered in jet-black leather — plus shiny black printed leggings, zipper-laden miniskirts and '80s-inspired slashed black tops.

This is power dressing at its sexiest.

And now the razor-sharp collection, which was previously available only in specialty shops in the U.S., has its own storefront on Melrose Avenue — a sleek black-and-white boutique that doubles as the brand's West Coast headquarters (there are offices and a wholesale showroom in the back).

The company — a licensed extension of the original, Paris-based Faith Connexion — chose Los Angeles as the location for its first U.S. store because "it's one of the major cities in the U.S. known for fashion," said Evelyn Lugo, director of marketing for Faith Connexion U.S.A., adding, "and on Melrose we have all of the great designers as neighbors."

The 900-square-foot flagship is covered in the label's medieval-feeling winged-dagger logo. Inside, shoppers will find the brand's fashion line, which consists of cocktail dresses, tops, tunics, pantsuits, blouses, leggings and skirts, priced from $120 to $1,200; its casual wear array, which includes tees, loungewear and denim, priced from $100 to $250; and the accessories collection, featuring purses, belts and gloves ranging from $140 to $800.

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