Many of Ireland's top models like Tara Chetty and Carmel Mannion started out as college students posing for the Irish chain before going on to develop international modelling careers on the catwalks of Europe.
Among the models taking part yesterday was Amber Rowan, the teenage schoolgirl model from Clontarf who was runner-up in RTE's 'Model Agent' programme.
A-Wear's 'Showtime' Christmas party dress collection took centre stage at the birthday photocall yesterday; and with nostalgia in the air, the collection delves back into an era of decadence with lots of Gatsby fringing and sequins.
"This is one birthday that we didn't want to go unnoticed, " said Ms Flood, a former nurse turned fashion buyer who now heads up the company.
"A-Wear started life with one standalone store so we've come a long way since then. We're very proud of our heritage and the fact that we've been in Ireland for 25 years.
"2010 has been a year of positives for us, we've just launched a new shoe collection; our 40th store -- and these are all things worth celebrating."
Asked about trading patterns, Ms Flood said :"Business is as good as it can be and a lot will depend on the Budget."
The company is planning a 25th birthday party on November 10, where Dublin-born MTV presenter, Laura Whitmore will DJ at her very first Irish gig on the night.
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