The Qianlong - Regional - First Financial Daily Interview with chairman of the French luxury brand

 

First Financial Daily interview with the chairman of the French luxury brand: luxury brand Bureau

 

 

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as famous contemporary French painters, French Artists Association President, Remy? Ai financial (Ramy Aron) The purpose of the line this year http://www.topcartierhk.com/, in addition to the routine painting exhibition, as well as a business big plans ". This plan is another important identity-related, that the Chairman of the Board of Directors of the French luxury brand in Paris Mercure (MATZO PARIS) Union.  

9 late May, just the end of a personal exhibition held at the Beijing Art Museum of Imperial City, Remy and immediately rushed to Nanjing to participate in the Project Fair organized by the Nanjing Municipal Government. He finally decided to be settled in the Asia-Pacific Business Building in Nanjing, the authorized investments Jiangsu creative. Investment Management Limited discretionary explore Paris Grand Mercure business in China, product line covers seven categories of jewelry, bags, perfumes, cosmetics, watches a high-end luxury.

 

rapid expansion of this period of Chinese luxury consumption in 2005 to 2011, have vied for the period of major luxury goods group, China's consumer market and did not see the figure of the Paris Grand Mercure. Remy in an exclusive interview with this reporter, admits: "this time to enter the Chinese market is indeed a very passive. Past, we have been hesitant, but also to prepare."

 

"tangled" for many years to enter the Chinese plan is finally open. Remy concerns? Near-saturation of the market structure of the luxury brand of the first-tier cities, the new entrants into the luxury brand and how to break through?

 the niche luxury

brand "entangled"

 

Chinese luxury goods market in the past few years ushered it is the most rapid period of expansion, growth accelerated at a rate of more than 12% every year. The sole purpose of the French brand Cartier Asia (Cartier), Louis Vuitton (LV), Hermes (Hermes) have poured into the Chinese market, and achieved good market position.

 

Remy has also been all this insight. Fact Remy early in 2005, will have to enter the Chinese market plan annually to China for cultural exchange activities Remy will visit Beijing, Shanghai, Guangzhou and other major cities, the development of China's luxury market, as well as the international line results of operations of the luxury brand.

 

but the plan has yet to open. Recalled then consider Remy bluntly: "the beginning really know what to do, because before the Paris Grand Mercure brand positioning just personal customized business for European royalty and the upper classes of society, suddenly have to face a huge new rich people in China, we not know how to do. "

 

but soon Remy clear that the the Mercure Paris to enter the Chinese market for luxury goods like Louis Vuitton, Cartier and other brands as that is, we must change our business philosophy and update the market service mode, Remy worried that if unsuccessful to enter the Chinese market to be a negative impact on the original has a centuries-old family tradition of the brand.

 

Remy's concerns on behalf of the tangle of many yet to enter the Chinese market, has a long history of niche luxury brands. The face of China's meteoric rise, huge new rich people, niche luxury brands how to change the past exclusive customized business philosophy, and how to service the large emerging markets of the rich crowd, and to ensure that the brand image is not affected are cautious and hesitant reasons . To complete these internal changes are bound to want to spend a lot of time.

 

"late born" Breakout

 

Remy these changes in the past few years in a lot of preparation and to find partners in China, these are his firm to enter the Chinese market confidence.

 the

next phase of Remy's big plan is to fully enter the Chinese market: the establishment of the brand flagship stores and boutiques and counters to meet the purchasing needs of Mainland visitors in Hong Kong, Macao; while in Beijing to set up a representative office in China and China's most developed 45 urban city agency, to jointly develop the regional market; management technology and training support for the country's investors, distributors, retailers set up two flagship stores in Shanghai, Beijing and Operations Center; partner with the 45 cities of the brand counters opened to nearly 70 the second and third-tier cities.

 

differ with previous luxury brands to enter the Chinese strategy, Remy has adopted a multi-level placement. The same time, the first-tier cities as a marketing center Remi Asia Pacific Business Building in Nanjing will be responsible for the brand's research and development center, responsible for brand management, promotion, and national financial settlement and customer service work.

 

"Actually Nanjing as a coordination center in Beijing and Shanghai from geographically is the most favorable, Nanjing as an R & D center and customer service center of the brand, the company's cost control is the most favorable." Remy explained.

 

now settled in the rate of the top 100 international luxury brands in the first-tier cities near saturation, Beijing settled saturation reached 98%, the Shanghai saturation of 87% seen in Shanghai and Beijing is the most fiercely competitive luxury brand, coupled with the high rents of shops, a luxury brand is difficult to get the profit target.

 

seems so Remy settled only between 30% to 50%, up did not reach 70% of the second and third tier cities, such as Nanjing, Chongqing, Chengdu, Shenyang, Zhengzhou, Xi'an and other cities Today, the luxury brand, especially new entrants into the huge potential of the luxury brands.

 While the importance of the second-tier cities for a reason, but like dams phenomenon "of the brand in many countries there will be" brand spread like water flowing from Paris to Beijing, Shanghai, and then flow to two

but Remy stressed and third tier cities, and thus international big certainly appears first in Beijing and Shanghai, otherwise there may be Chinese consumers considered pseudo big.

 

In addition, China's domestic and foreign luxury spread disparity and sales practices derived gray inspired Remy, he hopes the Paris Grand Mercure enter the Chinese market by reducing logistics costs and reduce sales cycles to narrow The spread of the brand in China and Europe.

 

remarks luxury consumption slowdown in China, Remy does not agree with, in his view the Chinese luxury goods market in the next 20 years will be bright, because every year millions of new luxury Commodities consumers, the original luxury consumers will pursue newer brands and more high-end products, especially perfumes, cosmetics, luggage and accessories, watches, fine jewelery and haute couture dress, wedding dress, underwear category of high-end products in China has the largest market potential and opportunities.