Thursday, March 3, 2011

There has been much debate about whether or not iPad 2 is a PC

Apple CEO Steve Jobs officiated yesterday's launch event, which spent surprisingly little time on iPad 2 -- and that may have confounded some people, given the huge amount of hype about the tablet. But as I explained yesterday, Apple typically iterates rather than innovates hardware on a new category's successor product. I have laid out five reasons why the other stuff -- new software features and applications and even the colorful cases -- are more important.

The platform is a continuum. There has been much debate about whether or not iPad is a PC. On February 21st, I took the position that iPad is not a PC. From Apple's perspective, iPad's classification -- PC or tablet -- is irrelevant. During yesterday's launch event, Jobs repeatedly positioned iPad 2 as a post-PC era device. The emphasis reminded of Jobs calling Macintosh a "digital hub," starting at the turn of the century. There are similarities in the messaging content and style.

From an operating system perspective, iOS derives from Mac OS X, which with next-release 10.7 (aka Lion) will inherit some iOS-like features. The platform is a continuum from the cheapest iPhone to the most expensive Mac. Yesterday's software announcements further close what Apple software applications/features users get on iOS devices versus Macs. Similarly, price is also a continuum from the $49 iPhone 3G to the $2,499 17-inch MacBook Pro, as I first explained 13 months ago; iPad fills the gap from $499 to $829, bracketed by $399 iPod touch and $999 MacBook or MacBook Air.

There are increasingly fewer differences in uses among Apple hardware products along the spectrum. The iOS and Mac OS products have wireless capabilities, surf the Web, run applications (including traditional productivity suite apps) and consume or produce digital content. The range of hardware capabilities is limited by size, processing speed, storage capacity, etc., but not really software as Apple offers more of the same applications or features across the entire continuum. Apple is seeking to offer single-user experience across all its devices, regardless of hardware features. It's sensible, and there is precedent. Apple offers the same software for all its Macs, but there is a range of capabilities based on processing speed, graphics capabilities and other hardware attributes.

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