The Fashion Ambush with a Colorado Twist

Castle Rock, Loveland & Silverthorne, Colorado-- Outlets of Colorado, ever-vigilant in its quest to help Coloradans find fashion, stretch dollars, recreate at premier destinations and attractions, and most of all-- have some fun, greets 2011 with its newest promotion: the Fashion Ambush with a Colorado Twist.

Hostess Peggy Ziglin, Outlets of Colorado Regional Fashion Advisor, and her sidekick Craig Coffey, morning reporter on Fox 21 television, will be "ambushing" unsuspecting individuals each month in 2011, at a variety of tourism attractions in Colorado Springs and the Pikes Peak Region. The first Ambush is planned for Sunday, January 30, at Cheyenne Mountain Resort during the Sunday Champagne Brunch at the resort's signature Mountain View Restaurant.

At this opening Fashion Ambush event, one lucky diner will be selected for an onsite restyling. After the initial shock, the ambushed individual is likely to be good-natured as she is rewarded with a makeover valued at $500 and awarded additional prizes such as a two night stay at Cheyenne Mountain Resort. Ambush subjects receive a wardrobe from the Outlets' designer retail stores like Off 5th, Ann Taylor and CAbi, a complete expert hair style from Styles Salon, professional makeup and fashion advice. The process is documented on film before, during and after the Fashion Ambush and the resulting three minute video segment will appear on Fox 21 for several weeks-- until the next Ambush occurs. This monthly series will provide information, entertainment, education and advice for Colorado shoppers on how best to maximize their dollars and their look, by shopping at the Outlets of Colorado in Castle Rock, Loveland and Silverthorne.

In her role that is much like a stylish and kind older sister, Fashion Director Peggy Ziglin will guide people through the course of the makeover– so that the process is fun, non-threatening, and in many cases, life-changing. Currently Ziglin travels the state in her larger-than-life wrapped and branded Outlets van, and has performed many makeover events at the Outlets at Castle Rock, Loveland and Silverthorne-- or with select television partners, prior to the Fashion Ambush. This year, however, the Outlets will target Fashion Ambush participants exclusively at Colorado Springs' attractions.

"The over-arching idea is that an individual who really needs an update and an emotional boost-- can receive one through this process of a fashion makeover," says Ziglin. Recent recipients of makeovers have been women with success at significant weight loss, an individual with a new career, and some who simply want an update and change of image.